The fact that the US Supreme Court officially legalized sports betting in May 2018 was the biggest boost, prompting the online betting industry to create artificial intelligence products and using high technology.
In a country where illegal sports betting is up to 150 billion USD/year like in the US, developing a highly interactive online betting application will bring a huge profit. During the past four years, the WSC Group of Israel has been a close partner of the NBA in applying AVGEN (Automatic Video Generator) technology to create video highlights, synthesizing notable situations during football matches. the basket automatically, even after the situation is over.
These video highlights spark excitement for fans in predicting what will happen next in the match, thereby betting on possible possibilities. It is the success of WSC Sports that motivates other technology giants such as VSiN and Optimove to invest more heavily in the online sports betting segment.
Technology application and online betting
WBC Sports is showing success in terms of technology application and online betting. While sports betting has grown in Europe for many years, the US is a nascent market. This was after the Professional & Amateur Sports Protection Act (PASPA) was officially wiped out.
On the other hand, a lot of media outlets in the US are development-oriented like sportsbooks, where users can access and bet on whatever sport they want.
Based on the history of past visits, the betting app will display the odds information that fans are interested in. There will even be attractive rewards for those who visit the application many times. This is not only the direction of WSC Sports in the online betting segment but also the general operation of some popular service packages in the world such as Amazon Prime and Netflix.
With the advancement of technology, betting has never been as easy as it is now. Optimove is a veteran name in the sports betting market. Many of the Tech Group’s customers are part of ERG Power 50, a list of the world’s most influential online bookmakers published annually by Intel Corporation. Optimove provides services to assist betting companies in interacting with app users through touchpoints, every click, even interacting through email.
Based on data relating to betting firms’ activities as well as user interaction with online betting applications, Optimove will develop a predictive plan. This is an important basis for this Technology Group to come up with the idea of creating new products and services.